![]() ![]() ![]() In the new logo, the box is gone, as are the words “State Farm Insurance.” The three ovals remain, but they are larger and there are no words inside them. Ovals are inside a box with the words “State Farm” at the top and “Insurance” at the bottom. The current logo features a pyramid of three ovals, each labeled with a type of insurance sold by State Farm: “auto” on the top and “life” and “fire” underneath. State Farm is sticking with its longtime ad slogan, “Like a good neighbor, State Farm is there,” with the accompanying jingle, updated in some commercials that are aimed at younger consumers This is not one of those changes when a vintage logo is replaced by a radically different version centered on some strange symbol like a glyph. The new State Farm logo keeps the basic design of the current one. The new logo was designed by a corporate and brand identity consultancy in New York, Chermayeff & Geismar. The redesign is to be unveiled on Thursday afternoon by State Farm executives in Bloomington, Ill. The new logo is also meant to signal that State Farm has expanded beyond its traditional realm of selling insurance. 1 a refreshed version of its venerable logo, intended to give it a more contemporary appearance that will be easier to spot in digital, mobile and social media. One of the most familiar brand logos, unchanged since 1953, is getting a new look in the new year.
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